To many of us, Cisco is a networking company.
However, all these is about to change as they just launch EOS, an appliance that allows users to interact with social networks.
This product offering aims to allow media companies to easily reach out and gather feedback from their consumers in social networks.
A very good sign that CISCO is moving beyond selling network appliances and offering alternative services to YouTube and in a way, maybe, challenging Apple in this area.
More information about this is reported at WSJ
http://online.wsj.com/article/SB123128575997659063.html?mod=googlenews_wsj