It seems that the registration for Standard Chartered Singapore Marathon 2007 (SCSM) is going to start July 23.
http://www.singaporemarathon.com/en/race/?sec=203&ssec=550
Early comments from regular runners and participants is that the registration fees is a bit HIGH. If I recall correctly, that seems like $20 more than last year.
In fact, this year most of the running events (or races) have raised the price. The only exception till now is the Saucony-100Plus Passion Run as this is their first year.
With increased prices, it is natural that runners / participants question about it. Do we get better service out of it? Is there a better goodie bag (though, I doubt that will entice more people to do a marathon)?
If we are not getting better service, what is the justification for the price increase?
And if we are getting better service, e.g. more medical staffs on standby, more PowerGels, more water points, more massages available at End Point, then perhaps that can be communicated through.
If there is anything that we learn about raising price and not getting a backlash….. it will be ‘Communications! Communications! Communications! and more Communications!’
Need a case study? Think of NETS and ask yourself, ‘Did they do a good job communicating the reason for raising price? Can it be improve?’