In 1997, Steve Jobs announced the partnership with Microsoft.
Among the collaboration is the use of Internet Explorer as the default browser on the Mac, Java VMs, Microsoft Office and also $150 million investment from Microsoft.
Looking back, what was important about the whole deal, really is how Steve Jobs kicked-start the ‘Think Different’ campaign.
Much of Apple’s success today is probably hinged on this keynote. The importance of Thinking Differently; including the notion that Microsoft has to loose in order for Apple to win.
In a global economy, and where innovation plays a key role, it is about creating a rising tide together. It is also about building GREAT products.
YouTube has a copy of the MacWorld keynote. View it and let it reminds you about the importance to Think Different; probably Apple’s best ads campaign ever.
http://youtube.com/watch?v=WxOp5mBY9IY