March 2006
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Day March 6, 2006

Selling Singapore

One of the things I find most facinating is how Malaysia and Singapore competes closely in many areas. And this, includes tourism. If there is anything that sticks, it will be Malaysia’s marketing campaign; “Malaysia, truly Asia” Singapore uses the ‘Uniquely Singapore’ approach. Maybe, it’s because I lived and grew up in Singapore. Somehow, I [...]