Return of The Mac Brand

Jan 23, ’06 7:01 PM
Author yeksoon Categories Mac

I was looking through Apple’s site for my “next” notebook…and I noticed something subtle.

There have been a subtle shift in their branding. Over the years, they have been slowly naming their computer related products to “Mac”…

You name it. Mac mini, PowerMac G5, iMac, MacBook Pro…

Yet, another sign that the Mac brand is getting stronger.

Take a look at the screen capture I have of their site. Noticed how there are more “Mac” than “Power”. :)

EDIT : 24 Jan 2006

Reading Steve’s keynote again, I must have missed this important phrase.

“It’s a new name because we’re kinda done with power, and we want the Mac name in our products.” 

>> Silly me. <<

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