Selling Wheels

I was looking through Apple’s site for my “next” notebook…and I noticed something subtle. There have been a subtle shift in their branding. Over the years, they have been slowly naming their computer related products to “Mac”… You name it. Mac mini, PowerMac G5, iMac, MacBook Pro… Yet, another sign that the Mac brand is [...]

It took me more than a month to read and digest Never Eat Alone. I borrowed the book from the local library; at a time when I was thinking how my life was taking a path so different from my friends. I was eating alone because I do not work in BIG CORP… and meeting [...]